{"id":13638,"date":"2024-08-28T12:10:21","date_gmt":"2024-08-28T10:10:21","guid":{"rendered":"https:\/\/www.loyco.ch\/actualites\/a-breath-of-fresh-air-for-our-visual-identity-and-website\/"},"modified":"2024-09-19T14:41:16","modified_gmt":"2024-09-19T12:41:16","slug":"a-breath-of-fresh-air-for-our-visual-identity-and-website","status":"publish","type":"post","link":"https:\/\/www.loyco.ch\/en\/actualites\/a-breath-of-fresh-air-for-our-visual-identity-and-website\/","title":{"rendered":"A breath of fresh air for our visual identity and website!"},"content":{"rendered":"<p><strong>This year, we decided to give ourselves a facelift with a new visual identity and a brand new website. Our goal? To make the experience even more pleasant, colorful and human. All in line with our three strategic pillars: digitalization, sustainability and agility. A major project that we are delighted to unveil to you! <\/strong><\/p>\n<h3 class=\"like_h3\"><strong>A human and colorful visual identity<\/strong><\/h3>\n<p>The first step in this transformation was an almost complete overhaul of our visual identity.<br \/>\nBeyond a simple aesthetic change, several objectives guided our approach:<\/p>\n<ul>\n<li><strong>Humanize, humanize and humanize!<\/strong> Because, yes, behind our Services lie a variety of Loycomates who make up the strength and authenticity of our organization.<br \/>\nSo this visual facelift was the perfect opportunity to bring our image even closer to our values.<\/li>\n<li><strong>DIVERSIFY<\/strong>.<br \/>\nThis word deserves its capital letters.<br \/>\nOn a more serious note, with the amount of content we produce during the year, it was essential to have greater flexibility and visual diversity to enrich creative possibilities.<\/li>\n<\/ul>\n<p>In short, we wanted to create an image more representative of the quality and variety of the Services we offer, while reflecting our values and commitments to the full.But such a project is not without its challenges. From the outset, two priorities were identified:<\/p>\n<ul>\n<li><strong>Evolve without rendering our old media obsolete<\/strong>.<br \/>\nOur teams use a multitude of documents, so it was crucial to maintain a link with our existing visual identity to ease the transition.<\/li>\n<li><strong>Maintaining consistency in diversity<\/strong>.<br \/>\nWith so much content to produce for various Services, it was imperative to ensure consistency in our visual communication, while maintaining the uniqueness of each Service.<\/li>\n<\/ul>\n<h5 class=\"like_h3 like_h5\"><strong>The key elements of this redesign<\/strong><\/h5>\n<p><strong> Our logo<\/strong><br \/>\nAs you may have noticed, our logo has been subtly revisited by our graphic designers.<br \/>\nAlthough discreet for the general public, the changes preserve the essence of our brand while injecting a touch of modernity. \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13112 size-full aligncenter\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-02.png\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-02.png 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-02-612x317.png 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-02-768x398.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><strong><br \/>\nLoycomates portraits<\/strong><br \/>\nOur Loycomates also played the game and took part in the photo shoot. The result? Staff portraits that add a human dimension to our media and offer a more personal and warm connection for those discovering our world. As our teams grow, not all our Loycomates have their own photo yet, but we&#8217;re working on it!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13109 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-03.png\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-03.png 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-03-612x317.png 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-03-768x398.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><br \/>\n<strong>3D visuals for each service<br \/>\n<\/strong>To meet the challenge of representing each of our Services while maintaining visual consistency, 3D cubes have made their appearance in our visual universe.<br \/>\nEach cube includes graphic elements related to the Services it symbolizes. In the case of finance, for example, there&#8217;s a piggy bank, a calculator, statistics&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13106 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-04.png\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-04.png 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-04-612x317.png 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-04-768x398.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><strong><br \/>\nAn expanded color palette<\/strong><br \/>\nMore colors? Absolutely! While retaining our 5 basic colors, our palette has been enriched with a multitude of variations. This wide choice, spanning the entire color wheel, is also a way of evoking diversity and inclusion: values we hold dear.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13103 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-05.png\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-05.png 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-05-612x317.png 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-05-768x398.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><br \/>\n<strong>A font that&#8217;s easy to deploy<\/strong><br \/>\nWe&#8217;ve opted for a royalty-free, easy-to-deploy font made up of two typeface families. Tender offers a wide variety of styles, while contributing to the diversified look of our new corporate identity.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13100 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-06.png\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-06.png 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-06-612x317.png 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-newci-06-768x398.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"like_h3\"><strong>A website redesigned for simplicity<\/strong><\/h3>\n<p>But that&#8217;s not all!<br \/>\nIn parallel with this visual renewal, our website has undergone a complete overhaul, responding to a number of challenges:<\/p>\n<ul>\n<li>Showcase the new visual identity across the different pages of the site.<\/li>\n<li>Bring greater clarity to the site&#8217;s architecture and information hierarchy, taking into account the high volume of content and the large number of Services.<\/li>\n<li>Improve accessibility by offering several visibility options, while remaining aesthetically appealing.<\/li>\n<\/ul>\n<h5>Focus on new products<\/h5>\n<p><strong>A new menu for simplified navigation<\/strong><br \/>\nThe first major development: a new menu that provides a clear overview of all our Tender Services. More fluid and intuitive, this new navigation allows you to quickly find the information you&#8217;re looking for, without getting lost along the way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13118 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-02.jpg\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-02.jpg 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-02-612x317.jpg 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-02-768x398.jpg 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/p>\n<p><strong>A Services sorting module to refine searches<\/strong><br \/>\nAnother new feature is a Services sorting and filtering module. The aim? To enable users to find exactly what they need by specifying their requirements in just a few clicks. Whether you&#8217;re looking for a specific service or just curious, this selector simplifies your search and directs you to what you need.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13115 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-03.jpg\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-03.jpg 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-03-612x317.jpg 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-03-768x398.jpg 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/p>\n<p><strong>A variety of accessibility modes<\/strong><br \/>\nAccessibility was also a central issue in this redesign. We wanted everyone to be able to navigate the site without difficulty. That&#8217;s why we&#8217;ve added several visibility options: a dark mode, a light mode and the ability to change the size of text and images. This improvement required a number of upstream considerations, including limiting the number of colors used per page to two.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13121 size-full\" src=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-01.jpg\" alt=\"\" width=\"984\" height=\"510\" srcset=\"https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-01.jpg 984w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-01-612x317.jpg 612w, https:\/\/www.loyco.ch\/wp-content\/uploads\/2024\/08\/loy-article-siteweb-01-768x398.jpg 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/p>\n<h3 class=\"like_h3\"><strong> An evolving project<\/strong><\/h3>\n<p>Like many of our projects, this work is part of a continuous improvement process: various elements will continue to evolve over time to better meet the needs of our Loycomates and users, while reflecting our values and commitments.<br \/>\n<span class=\"typo_serif\"><br \/>\nWe&#8217;d like to take this opportunity to thank all those involved in the project, as well as our <a href=\"https:\/\/guru.ch\/\" target=\"_blank\" rel=\"noopener\">Guru<\/a> marketing team, who orchestrated the project brilliantly.<\/span> We hope you&#8217;ll be as enthusiastic about these new developments as we are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, we decided to give ourselves a facelift with a new visual identity and a brand new website. Our goal? To make the experience even more pleasant, colorful and human. All in line with our three strategic pillars: digitalization, sustainability and agility. A major project that we are delighted to unveil to you! A [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166,226,104],"tags":[],"class_list":["post-13638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guru-en","category-home-en","category-loyco-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/posts\/13638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/comments?post=13638"}],"version-history":[{"count":0,"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/posts\/13638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/media\/13095"}],"wp:attachment":[{"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/media?parent=13638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/categories?post=13638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyco.ch\/en\/wp-json\/wp\/v2\/tags?post=13638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}